Corporate Design, Gestaltungsvorschläge, der Pfadfinder-Gilde Österreichs

von Martin Mucha | März 8, 2025

Flyer, Flugblätter, Plakate, Druckwerke, Hinweisschilder, T-Shirts, Sweater, Zeitschriften, Festschriften, Einladungen, Visitenkarten, Briefpapier, Filmvorspänne etc. – alles muss gestaltet, designed werden. Auf den ersten Blick sollte man erkennen können, dass hinter diesen Designs die Pfadfinder-Gilde Österreichs steht: das nennt man Corporate Design, CD.
in diesem kurzen CD-Manual werden die wichtigsten Designelemente geregelt: Die Verwendung von Schriften (Fonts), Farben, Logos, Briefköpfen und Layouts.

Der Status dieses Design-Manuals ist in Arbeit und noch nicht final.

Schriften (Fonts)

Schrift „Frutiger“

Die offizielle Schrift der PGÖ ist die Frutiger, eine moderne Schrift, die nach dem Schweizer Schriftengestalter Adrian Frutiger benannt wurde. Allerdings handelt es sich dabei um eine kostenpflichtige Schrift, die z.B. bei der Verwendung in Gildenzeitschriften, die in der Druckerei produziert werden, auch gekauft werden muss.

Alternative Schrift: „Fira Sans“ von Carrois Apostrophe

Der gratis Google-Font „Fira“ ist eine sehr gute Alternative, liegt in sehr vielen Schriftschnitten und Sprachen vor und bietet damit extrem viele Gestaltungsmöglichkeiten. Die serifenlose Variante, „Sans“ ist dabei unsere Hausschrift. Man kann auch die Fira mit Seri
Die Fira kann man unter https://fonts.google.com/specimen/Fira+Sans herunterladen.

Fira Sans

Offizielle ISGF Farben

Pantone warm red; CMYK (0|75|90|0); RGB (204|83|34):

Gildenrot

Pantone 286; CMYK (100|79|0|0); RGB (29|92|149):

Gildenblau

Pantone 292; CMYK (49|11|0|0); RGB (117|178|221):

Gildenblau hell

Guidelines on use of ISGF Logo

Description from ISGF Constitution, article IV, November 2009

The International Scout and Guide Fellowship (ISGF) emblem is a red Scout arrowhead of the fleur-de-lys bearing two white stars on a white trefoil. A keyline surrounds both arrowhead and trefoil. All copyright and other intellectual property rights, together with any goodwill relating to it, belong to ISGF.

The logotype

The red arrowhead of the fleur-de-lys bears two white stars on a white trefoil. A black or blue key line surrounds both arrowhead and trefoil.
The Pantone (PMS) specifications are: Pantone warm red and Pantone 286 blue. The key line may be printed in black or blue. The logo may also be used as a grey-scale image.
When the emblem is to be printed on a background colour other than white, it is advisable to focus on a brighter colour than the key line for purposes of adequate legibility and clear contrast. The area inside the outline of the trefoil is to remain white and the fleur-de-lys is to be printed red.
When producing a flag on a field of blue the height of the ISGF logo shall be at least half of the height of the flag. The ISGF flag is the emblem, without key line, on a field of blue.

Altering the logo

The logo should not be redrawn or recreated. The logo must not be reproduced in any colour other than the official colours. The elements of the logo must not be separated or resized independently. The logo should never be manipulated, stretched, distorted or cropped. A National Scout and Guide Fellowship (NSGF) is welcome to use the ISGF logo, which gives the advantage of easy recognition and use of already existing badges, pins and other items with the ISGF logo.

If a NSGF chooses another logo, it is recommended that the ISGF emblem is included. However, such a combination has to be approved by World Committee.

Symbolism of the logotype

The ISGF logo contains a lot of symbols. In its form it consists of the logos of the World Association of Girl Guides and Girls Scouts (WAGGGS) and of the World Organisation of the Scout Movement (WOSM) to tell that ISGF, together with those two organizations, is part of a World Movement originating in the Scout Movement. The colours are white for purity and red for love.

The fleur-de-lys reminds us of the compass needle to keep us on course. The three parts of the fleur-de-lys and the trefoil show our scout/guide promise. The two stars with each five jags show our scout/guide law, and the band around the fleur-de-lys reminds us about solidarity.